January 13, 2012 | The Globe and Mail
Article Excerpt:
Gary Edwards, chief customer officer of Empathica, which helps businesses and brands improve customer experiences, says even high-income earners may not consider themselves rich because it’s human nature for people to want what they don’t have. Moreover, he says, there’s a tendency in our society for people to live at least a little bit beyond their means. Thus, the more we earn, the more we spend. read more »