InMoment’s VP of CX Strategy, Andrew Park spoke with Marketing Land’s Robin Kurzer to discuss how marketers can avoid creeping customers out when it comes to personalization. “When a brand asks for personal information, it often explicitly promises that they’ll provide ‘a better customer experience’ in exchange. The problem is that often brands’ definition of a better experience consists of retargeted ads or poorly executed email campaigns that offer little if any value to their customers.”