Why the Contact Center Experience Is So Important

The contact center experience can make or break your customer’s overall experience with your organization. Specifically, negative experiences can cause customers to churn, while positive experiences can restore customer satisfaction trust, and improve your brand equity. 

What Is a Contact Center Experience?

Where a customer experience is defined as how customers feel about their collective experiences and interactions with a company, the contact center experience encompasses how customers feel about their interactions with an organization’s contact center. 

Why is the Contact Center Experience Important?

The contact center experience is a crucial part of the overall customer journey. Research shows that 71% of consumers expect personalized experiences with the brands they interact with, and over 75% get frustrated when they don’t get those personalized experiences. This expectation for personalization is driven by the increasing availability and use of customer data, which allows brands to tailor interactions to individual preferences and behaviors. When customers feel recognized and valued, their loyalty to the brand strengthens.

Similarly, 90% of consumers regard issue resolution as their most significant customer service factor. Since contact centers are the go-to point of contact for consumers with any issue, the experience they provide is crucial to keeping customers from churning. 

A well-managed contact center can significantly enhance customer satisfaction and retention. Customers who encounter a contact center that can promptly address their issues and personalize their experience are more likely to develop a positive brand perception.

Contact Center Experience Best Practices

The metrics you track to measure your contact center experience will vary depending on your industry. That being said, there are some best practices to ensure you follow that will help create the environment needed for a smooth contact center experience. 

Implement Omnichannel Integration

To create a great contact center experience, your customers need to be able to interact with you via the channel that is the most convenient for them at the time. To do this, you need to have a unified view of customer interactions across all channels, such as phone, email, chat, social media, or any other channel. This will allow customers to switch between channels without repeating their issues, creating a cohesive and frustration-free experience.

Offer Efficient Issue Resolution

Did you know that consumers, especially younger consumers, think quick responses could improve the customer experience? Given this, providing agents with comprehensive training and access to the necessary resources to solve problems quickly and efficiently is important.

Similarly, your contact center experience could be improved by offering robust self-service options like FAQs, chatbots, and online knowledge bases, which enable customers to resolve issues independently when possible. These solutions can be transferred to an agent if the severity of the issue calls for it. They can also be reviewed to ensure that the quality of the service is still up to brand standards. 

Think of Your Employees

It is no secret that contact center agents have a high level of attrition, with some reports saying that the average annual attrition rate has jumped to as much as 80%, even as contact center interactions have increased. So, to retain agents, work hard to foster a positive work environment for employees with adequate support, recognition, and career development opportunities. Happy and motivated agents are more likely to provide excellent customer service.

How to Improve Your Contact Center Experience

Whether you have an established contact center or are just looking for tips to help you get started, investing in tools, employees, and processes can improve your contact center experience. 

Invest in Technology

You need the right technology to keep up with customer inquiries. Ensure your contact center is equipped with the latest technology, including cloud-based contact center software, CRM systems, and AI-powered tools such as predictive customer analytics. These technologies can streamline operations and provide agents with the necessary information to assist customers effectively.

Optimize Workflows and Processes

Undergoing contact center optimization is a great way to improve the customer experience. To do this, you need to identify and eliminate bottlenecks in your contact center. Simplify workflows to make it easier for agents to assist customers quickly and efficiently. Furthermore, look into implementing automation where it makes sense. This can handle repetitive tasks such as data entry and call routing, allowing agents to focus on more complex customer interactions.

Personalize Customer Interactions

Customers are loyal to brands that make them feel valued, which personalizing experiences can do. To personalize experiences, use customer data such as name, past interactions, and purchase/activity history to offer recommendations. 

Train and Empower Your Agents

Provide ongoing training programs that cover product knowledge, customer service skills, and contact center tools. Well-trained agents are more confident and capable of resolving issues efficiently. Give agents the authority to make decisions and resolve issues without constant supervision. This can speed up resolution times and improve customer satisfaction.

Monitor and Analyze Performance

Know which customer experience metrics are most important for your business so they can be tracked to help measure your contact center performance. Regularly monitoring these metrics can pinpoint strengths and weaknesses in your contact center operations. This data-driven approach helps make informed decisions, set realistic goals, and implement targeted improvements to enhance customer satisfaction and loyalty.

Calculate your business’s ROI using InMoment’s conversational intelligence tools.

Industry

Please Select Automotive Entertainment Financial Services Healthcare Hospitality Insurance Retail All

Number of calls per year

Number of agents

Average call duration in minutes

Percent of calls where issue is not resolved

Agent time spent per call on notes (minutes)

Percent of calls reviewed by supervisors (%)

Employee turnover per month in call center (%)

Estimated Revenue Growth

Use the calculator to find an estimated ROI

Total ICX ROI

Submit two or more calculators to show an overview of what your integrated CX program could return.

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Features to Look For in Contact Center Experience Software

While employee training and contact center optimization are important to improve the contact center experience, you will also find that the right contact center software will help you improve the performance of your contact center and business performance. Here are some key features to look for in contact center experience software:

Conversation Intelligence 

Conversation intelligence is crucial for contact centers handling large volumes of customer inquiries. This technology analyzes and interprets customer interactions in real-time, providing valuable insights into customer sentiment, behavior, and emerging trends. By leveraging conversation intelligence, contact centers can identify common issues and frequently asked questions, enabling them to address these proactively and improve overall efficiency. 

Agent & Manager Dashboards

Employee dashboards will help improve the contact center experience by providing real-time visibility into key performance metrics and operational data. For agents, dashboards can display important information such as call volume, average handle time, customer satisfaction scores, and personalized performance goals. This transparency empowers agents to monitor their performance, identify areas for improvement, and stay motivated to meet targets. 

For managers, dashboards offer a comprehensive view of the entire contact center’s performance, including agent activity, queue status, and service level adherence. This enables managers to make informed decisions, allocate resources efficiently, and provide targeted coaching and support to agents. By leveraging these dashboards, agents, and managers can work collaboratively to enhance customer satisfaction and operational efficiency.

Analytics Capabilities

To create a great contact center experience, you need to be able to analyze all of the data coming through your contact center, regardless of the channel. Your contact center experience software must be equipped with predictive analytics, speech analytics, text analytics, and other analysis techniques. These different analytics serve different purposes. 

• Predictive Analytics: Predictive analytics can forecast call volumes and customer inquiries, helping to optimize staffing and resource allocation. It can also identify emerging trends and potential issues before they become widespread.
• Speech analytics: Speech analytics analyzes voice interactions to gauge customer sentiment in real-time, helping agents adjust their approach during calls.
• Text Analytics: Text analysis software processes text-based interactions such as emails, chats, and social media messages to extract valuable insights such as the sentiment and intent behind written messages.

Integration Capabilities

If you create an omnichannel customer experience, your contact center software needs to integrate with your existing systems to make all data accessible. Ensure your chosen software can integrate with other essential business tools and platforms, such as CRM systems, e-commerce platforms, and marketing automation tools. This creates a seamless workflow and better data sharing across the organization.

Scalability and Flexibility

Your business will look very different one year from now. With that in mind, choose contact center experience software that will scale your business growth by handling increasing interactions without compromising performance. Also, make sure you have customizable features that allow you to tailor the software to your current business needs and give you the flexibility to update it if needed. 

Improve Your Contact Center Experience with InMoment

InMoment’s conversation analytics software is built to help your frontline employees understand and solve customer issues more effectively. Schedule a demo today to see how InMoment can improve your contact center experience! 

Mike Henry

CX Writer

Mike is a passionate professional dedicated to uncovering and reporting on the latest trends and best practices in the Customer Experience (CX) and Reputation Management industries. With a keen eye for innovation and a commitment to excellence, Mike strives to deliver insightful content that empowers CX practitioners to enhance their businesses. His work is driven by a genuine interest in exploring the dynamic landscape of CX and reputation management and providing valuable insights to help businesses thrive in the ever-evolving market.