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Why Your Brand Should Start (or Dust Off) an EX Program

A customer experience (CX) program is the best way to collect feedback from your audiences, glean useful learnings, and use that knowledge to meaningfully improve your brand experience. Initiatives like these usually determine whether your business is a leader within your vertical, or a follower. As such, they’ve become commonplace over the last decade or so.

What about employee experience (EX) programs, though? What value do they provide, why should your brand have one if it doesn’t already, and how can they help you improve your customer experience? Today, we’re going to briefly walk you through these and other questions within the EX world.

Creating Considerable Cultures

The first (and most obvious) case for starting an EX program is the benefit it provides workplace culture. Your brand needs to recruit and retain the best employee talent out there if it hopes to become a vertical leader—an EX program can help your organization identify its cultural strengths and fix breakages that might be repelling new employees or leaving current ones feeling disengaged.

On a more fundamental level, EX programs help employees find meaning in their work. We all want to be good at our jobs and to find them fulfilling, which is why it’s important to give employees a chance to speak up. Moreover, employees must be given an opportunity to make a difference, and meaningfully applying EX program learnings sparks that very phenomenon.

Saving Up

There’s another benefit that comes with using an EX program to positively affect your company’s workplace culture: saving money. Whether it’s recruiting a new employee, dealing with absenteeism, or contending with churn, there’s no aspect of employment that doesn’t come with a price tag. Employees are a company’s greatest resource, but they’re also usually the greatest expense.

This is why EX tools like voice of employee (VoE) and employee engagement (EE), among others, are vital to the success of your brand. Identifying improvement opportunities in your workplace culture helps employees find more meaning in their work, as we said, but it also helps your brand avoid some pretty substantial costs. With an EX program, you can better retain your workforce, avoid costly churn, and save a big chunk of change all the while.

Connecting with CX

It’s not uncommon for brands to think of CX and EX programs as wholly separate entities, but that’s not the case. If your employee has an improved experience with your brand—takes more pride in their work, feels that their feedback is valued—that positivity is highly contagious. A happier employee translates directly to a happier customer, even if that employee doesn’t interact with customers face-to-face.

In essence, EX programs create a more meaningful workplace culture for employees, and that passion improves the customer experience. Everyone wins with an EX initiative, and brands can ride the changes these programs help bring about to the very top of their verticals.

Click here to read our full article by EX expert Stacy Bolger on these programs’ benefits, including solutions and strategies you can start applying to your own organization today!

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