Creating a Memorable Patient Experience

In the UK, there comes a point in our lives when we rely on our National Health Service (NHS)—for our own care or that of a close family member. While we appreciate the healthcare we have, we also aspire for it to improve and at least keep up with our expectations of service in other aspects of our life. In the commercial world, big brands and small independents alike recognise that differentiating themselves through the experience they deliver is essential for their growth and long-term survival. Businesses have focussed their energies and resources on improving the experience they deliver for customers, creating ever-increasing expectations of care that we apply to our National Health Service provision too.

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