Retail Is Ripe for Advocacy

Justified or not, consumers trust fellow consumers more than they trust brands. In fact, a 2013 Nielsen Global Trust in Advertising survey found that 84% of people trust the recommendations of people they know and 68% trust online customer reviews. With so much value put on the voice of the customer (VoC), organizations need to find a way to use it to their advantage.

Find out how your brand can harness the voice of the customer to transform loyal customers into brand advocates.

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