InMoment eNVy Awards

The Top 21 Vehicle Models of ‘21

The fourth annual InMoment eNVy awards recognize the 2021 model year vehicles that have outperformed their competitors according to customer perceptions identified in the InMoment New Vehicle Customer Study (NVCS).

All winners were ranked via customer response ratings of their vehicles’ ability to deliver on the five most common reasons for purchase:










Ownership Cost

Without Further Ado…

This Year’s eNVy Award Winners Are:

Overall Winner

Genesis G90

Premium Market Vehicle Segment Winners

Small Car | Lexus iS
Mid Car | Audi R/S 5
Large Car | Genesis G90
Small SUV | BMW X4
Mid SUV | Mercedes Benz GLE
Large SUV | BMW X7
Premium Sport Car | Chevrolet Corvette

Mass Market Vehicle Segment Winners

Sports Car | Dodge Challenger
Compact Car | Kia Soul
Small Car | Hyundai Elantra
Mid Car | Kia K5
Large Car | Nissan Maxima
Small SUV | Hyundai Santa Fe Hybrid
Mid SUV | Kia Telluride
Large SUV | GMC Yukon
Compact Van | Toyota Sienna Hybrid
Small Pickup | Honda Ridgeline
Full-Size Light Duty Pickup:
Ram Pickup 1500
Full-Size Heavy Duty Pickup:
Chevrolet Silverado 3500

Plug-in Hybrid/All Electric Vehicle Segment

Tesla Model 3

Kudos to this year’s award winners! If you’d like to get access to the New Vehicle Customer Study, please contact your InMoment sales representative or contact Shawn St Clair our syndicated research lead at


The eNVy awards are based on new vehicle buyers’ independent feedback of verified vehicle owners via NVCS. The final eNVy award scores were calculated using NVCS independent feedback and segment-specific importance weights. Only 2021 model year vehicles were included, and each vehicle required a minimum of 100 ratings to be included in the rankings. For 2021, a new vehicle segment was added that contained plug-in hybrid and all-electric models. The InMoment New Vehicle Customer Study (formerly MaritzCX) is one of the most trusted and most used new vehicle buyer behavior studies in the automotive industry. For over 50 years, this study has given automotive manufacturers and suppliers insight into vehicle shopping and buying patterns to serve as a roadmap for vehicle design and marketing activities. With 290,000 domestic and 50,000 Canadian responses from buyers and lessees of approximately 325 vehicle types, automotive manufacturers are able to cost-effectively leverage a massive amount of current and historical insight from this long-standing study.

The eNVy awards recognize vehicle manufacturers in the United States. Award recipients are determined based on a full year of NVCS score responses from thousands of buyers who purchased new 2021 model year vehicles.

Change Region

Selecting a different region will change the language and content of

North America
United States/Canada (English)
DACH (Deutsch) United Kingdom (English)
Asia Pacific
Australia (English) New Zealand (English) Asia (English)