APRIL 15, 2021 AT 10:30AM ET
XI Forum: How to Drive Business & Brand Strategy by Evolving Your Closed Loop Initiatives
The goals of a modern customer experience (CX) program need to be two fold. First, initiatives must improve experiences for our customers. But even more importantly, our CX initiatives must solve the problems our businesses face and help to support the greater brand strategy.
But how? One solution is to take a fresh look at a tool us CX professionals are intimately familiar with: Closed Loop Initiatives. When you take an evolved approach to closed loop that is both rooted in and supportive of your greater brand and business strategy, anything is possible.
On April 15th, 2021 at 10:30am-12:00pm EST/4:30-6:00pm CET, you’re invited to join InMoment experts and your CX peers for an indepth look at how you can marry brand, relationship, touchpoint, and employee to help evolve closed loop initiatives at all stages of your program. As an attendee, you can look forward to:
- A discussion led by InMoment Global Head of Consumer Products and Services Graham Tutton, where he’ll dig into his experience transforming closed loop strategy for one of North America’s largest telecommunications companies into a strategic powerhouse.
- A breakout session where you and a group of your peers will meet with an InMoment expert to discuss your closed loop initiatives and how you can evolve them.
- A wrap up discussion and Q&A where you’ll be able to raise findings from the breakout session and get advice from the experts.
We hope to see you there!
Graham Tutton, Global Head of Consumer Products and Services at InMoment
Graham Tutton is a seasoned executive with over 25 years of leading customer experience and insights at several global brands. He has spent the last decade in senior leadership roles accountable for customer, employee, and product insights, deploying and managing all aspects of the enterprise Net Promoter System, and supporting operations teams at global media and communications leader Comcast. He has joined the InMoment team to lead clients through more strategically oriented and impactful programs focused on experience improvements.