Course
Journey Mapping & Blueprinting
Truly understanding what your customers are experiencing is something many companies overlook (except for the most successful ones). Join us for a dynamic one-day (8-hour) virtual highly engaging Customer Journey Mapping course. You’ll learn how to map the true experience of your customers and identify a blueprint to create consistent, successful experiences for everyone. In this course we’ll discuss:
- Journey Maps What They Are and Why They Work
• A visual storytelling powerhouse - Goals of Customer Journey Maps
• Creating empathy, driving engagement, revealing opportunities - The Key Elements of Customer Journey Maps
• Persona’s, scenarios, actions, mindsets, emotions - How to Get Buy-in for Journey Mapping
• When does a journey map make sense
• Articulating metrics of journey maps
Prior to the course each participant will receive the latest training materials and after participation you will receive access to online certification testing.
Tuition: $1000
Class Date: TBA
