Economics of Reputation Management: Guide for Marketing Leaders

Key highlights include:

• The opportunity cost of neglecting reputation management.

• An end-to-end strategy to monetize your reviews & ratings.

• How to calculate the ROI of your program.

Marketing leaders focused on increasing organic revenue no longer view reputation management as a “soft” initiative. They recognize ROI through greater brand visibility, increased location traffic, reduced ad spend, competitive advantage, and time saved through automation. Download the guide to discover how to unlock revenue at every stage of the customer journey.