Customer experience is a key brand differentiator for today’s consumers and its impact is only set to become more influential over the next few years. If brands want to offer experiences that stand out among competitors then they’ll need passionate and informed CX professionals on their sides. According to Andrew Park, VP of CX Strategy at InMoment, “with so many different technologies focused on enhancing the customer experience, it is important for CX professionals to be tech-savvy and understand how these technologies can positively impact their customer journeys.”
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