8 CMOs Discuss What Voice of the Customer Means to Them

InMoment CMO, Kristi Knight spoke with Dom Nicastro at CMSWire about what Voice of Customer means to CMOs. According to Kristi, “Voice of Customer is a valuable, and massively underutilized source of marketing intelligence that can both accelerate prospects to the pipeline, and enrich relationships (and profits) with existing customers. And while the current obsession with digital metrics and quick conversions are driving the bulk of marketing investments, the failure to invest in listening directly to customers will leave you with blind spots that lead to bad decisions.”

Read more at CMS Wire

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