Press Release

B2B Food Service Wholesaler, Brakes, Selects InMoment to Help Create a Customer-First Mindset Throughout the Entire Organization

SALT LAKE CITY, UTAH (November 16th, 2022) — InMoment®, the leading provider of Experience Improvement (XI)™ solutions, has been selected by Brakes to help improve customer experience (CX) by using real-time customer data. The insight delivered puts the customers’ voice at the heart of the organization.

Brakes is part of Sysco, the worlds’ largest food service wholesaler employing more than 7,000 people in the UK. Understanding what matters to customers is critical to Brakes to ensure that their customers receive the high level of service needed to successfully manage their own food service operations. This is why they have selected InMoment as their Experience Improvement partner.

Through the partnership, Brakes are implementing many initiatives in order to capture valuable insight to support the delivery of a focused CX strategy. With guidance from InMoment experts, Brakes are able to use the InMoment XI Platform to ask the right questions through the right channels to ensure they obtain the best response rates and richness of insight, giving a deeper understanding of their customers’ experience at key touchpoints as they interact with the brand. With InMoment, Brakes are now able to get live, real-time feedback to understand quickly where action needs to be taken to support the business and improve the things that matter most to their customers.

Watch this short video to learn more on how Brakes are changing mindsets and putting their customers first.

About InMoment

Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at

###CONTACT: Kelley K. Johnson, InMoment,

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