- Feedback Streamlines Medicare Enrollment Comparison
- New Experience Improvement Program Enhances Customer Journey
SALT LAKE CITY July 12, 2022— Benefytt Technologies, Inc, a leading insurtech company, has chosen InMoment®, the leading provider of Experience Improvement (XI)™ to launch its first ever experience improvement program designed to make Medicare enrollment and comparison faster and more streamlined for their customers.
With the Medicare population projected to grow from 54 million today to 80 million by 2030, Benefytt recognized an opportunity to get in front of what is going to become a critical need. As such, it has recently implemented three new listening channels that will provide customers and prospects the opportunity to share feedback about their experience when comparing Medicare plans, private health insurance plans, and supplemental products. Benefytts’ experience improvement program includes two digital programs for their HealthInsurance.com website and a call center program to collect feedback from prospective customers, non-purchasers, new policy holders, and existing customers who are evaluating current Medicare coverage.
“Our customers and prospects want an easier way to evaluate options for getting care that is convenient for them and their lives,” said Patrick Walsh, Benefytt Technologies, Inc., Vice President Digital Customer Experience. “Our work with InMoment is designed to help us further understand the digital journey our members pursue on our website while searching for plans online. It’s important for us to learn what leads them to enroll or not enroll so we can provide a more connected digital experience while giving the customer a voice.”
“While we’re still in the early stages of collecting feedback, our goal is to collect more useful data about the customer and prospect experience. This will enable us to heighten our understanding of customer segments and their behaviors in a more meaningful way. We also plan to use the feedback to take action and drive compliance and quality improvements, and training agents across our five call center locations,” said Stephen Driscoll, Chief Marketing Officer, Benefytt Technologies, Inc.
“Since launching the program this year, we’ve been able to quickly pivot and collect the right data from the right place in the customer’s journey in order to make an impact on the overall experience,” said Carrie Dernar, Benefytt Technologies, Inc Vice President Customer Experience and Engagement. “Having visibility to our customer’s real-time comments gives more context about their experience and their overall pain points that we need to solve for.”
As this year’s Medicare open enrollment approaches, Benefytt is positioned to connect their customers and prospects to the Medicare plans that meet their needs in a way that is both easy and efficient.
Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at inmoment.com
CONTACT: Kelley K. Johnson, InMoment, firstname.lastname@example.org