Cabela’s, World’s Foremost Outfitter, Partners with InMoment to Forge Deeper Connections with Customers

  • Strong growth requires increased vigilance in delivering brand promise
  • Powerful technology solution empowers front line employees and executives with intelligence to build relationships, improve business outcomes

SALT LAKE CITY, Sept. 7, 2016 – Today, outdoor retail giant, Cabela’s, and InMoment, a customer experience technology leader, announced a partnership to elevate Cabela’s ability to build high-value relationships with customers through a more comprehensive and immediate understanding of their needs.

Founded in 1961, Cabela’s is a leading omnichannel retailer of hunting, fishing, camping, shooting sports and related outdoor merchandise. The company has more than 18,000 worldwide employees, and revenues exceeding $3.6 billion annually.

“As we continue to grow, it becomes even more important to understand if we are delivering on our promise of superior customer service in each and every customer interaction,” said Jocelyn Wieser, Senior Retail Business Analyst at Cabela’s. “For more than 50 years, we’ve consistently created an unparalleled experience inside our retail stores. The most important element of that experience has always been the one-on-one expertise and attention our front-line employees provide to our customers. Their knowledge and interactions are what keep customers coming back year after year. Our partnership with InMoment will allow us to fully empower our employees to improve their interactions with customers, while giving our executive team the strategic insights needed to successfully steer our business.”

InMoment’s powerful customer experience optimization platform will support Cabela’s at both a tactical and strategic level, including: addressing and closing the loop on immediate concerns in real-time; providing individual and team coaching; and understanding emerging and historical trends. Cabela’s will deploy an omnichannel customer listening strategy that includes video feedback, as well as traditional channels. InMoment will also provide strategic tools and intelligence to Cabela’s insights and executive teams, providing them with a holistic view of all areas of their business through the lens of customer data.

“Cabela’s has achieved something most brands never do: a fantastically unique experience that draws customers in and transforms them into raving fans,” said Lonnie Mayne, president of InMoment. “And they don’t take that loyalty for granted. Their commitment to pushing themselves further when it comes to customer experience is remarkable. We look forward to working with the Cabela’s team to ensure the company continually exceeds customer expectations.”

For more information about InMoment visit

About InMoment
InMoment™ is a cloud-based customer experience (CX) optimization platform that helps brands leverage customer stories to inform better business decisions, and create more meaningful relationships with their customers. Through its Experience Hub™, InMoment provides Voice of Customer (VoC), Social Reviews & Advocacy, and Employee Engagement solutions, as well as strategic guidance, support, and services to more than 350 brands in 95 countries. For more information, visit

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty omnichannel retailer of hunting, fishing, camping, shooting sports and related outdoor merchandise. Since the company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world and has long been recognized as the World’s Foremost Outfitter®. Cabela’s offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.

PR Contact:
Kate Nettenstrom
Account Executive, Walker Sands Communications

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