SALT LAKE CITY (June 15, 2017)—CircusTrix, the world’s largest developer, owner, and operator of extreme recreation facilities, today announced it has selected InMoment’s industry-leading customer experience (CX) intelligence platform as its CX solution. This announcement comes on the heels of rapid growth and signals CircusTrix’s continued commitment to delivering an exceptional customer experience. The comprehensive, cloud-based CX intelligence platform will provide CircusTrix with an always-on understanding of its customers.
CircusTrix operates over 81 facilities across the United States, Europe and Asia, with plans to open more than a dozen additional locations this year. CircusTrix’s booming network of extreme recreation parks serve up adrenaline-filled, sharable experiences, including trampolines, trapeze, parkour and obstacle courses, American Ninja Warrior training, slacklining and rock climbing. The company has experienced aggressive growth since its inception, expanding from a single park in California to a global enterprise in less than six years. CircusTrix captured the first private equity funding in the extreme recreation sector earlier this year, when Palladium Equity Partners invested in the company.
“Human beings crave sensory, sharable experiences that challenge thrill seekers and families alike,” said Case Lawrence, CEO at CircusTrix. “As we expand at an unprecedented rate in our industry, a real-time connection to customer perceptions will allow us to successfully create new experiences in line with emerging recreation trends, and most importantly, what our customers want. Our partnership with InMoment will arm every level of our leadership with this powerful intelligence.”
CircusTrix’s partnership with InMoment will help the extreme recreation giant achieve a strategic view of emerging and historical customer trends by collecting and analyzing customer insights across its global locations. The platform will empower teams throughout the business with predictive insights, prescriptive recommendations, real-time alerts and other timely intelligence customized to their role in the business, to drive both operational excellence and exceptional customer experiences. InMoment’s industry-leading customer experience intelligence technology automates the collection, integration, analysis and understanding of the full range of structured and unstructured “human” data—with high-powered analytics—delivering true intelligence rather than simple insights.
“For a brand like CircusTrix, with its explosive growth and completely unique business model operating across multiple markets, keeping pace with customer expectations is both difficult and necessary,” said Brennan Wilkie, SVP CX Strategy at InMoment. “Whether it’s a single customer with a concern, a front line manager who needs coaching support, or a marketing leader looking for guidance on whether or not the company is delivering on its brand promise, our industry-leading CX technology will arm CircusTrix with always-on intelligence to drive the right actions across the entire customer experience, and in all areas of the business.”
Founded by award-winning entrepreneur Case Lawrence in 2011, CircusTrix’s growing network of extreme recreation parks brings trampolining and aerial sports to new heights. As a leading innovator in adrenaline, CircusTrix is constantly creating new ways to thrill and delight with inventions like the Aerial Ninja Obstacle Course, the Foam Pit Slackline and the Parkour Trampoline Wall. Its proven method has led to the successful development of more than 80 parks spanning the U.S., Asia and Europe, making it the biggest developer and operator of trampoline parks in the world. Website | YouTube | Facebook
InMoment™ is a cloud-based customer experience (CX) intelligence platform, arming brands with compelling customer insights to drive high-value business decisions and relationships with both customers and employees. InMoment’s industry-leading analytics power a full suite of Voice of Customer (VoC), Voice of Employee (VoE), Employee Engagement, and Social Reviews & Advocacy solutions. InMoment also provides strategic guidance, support, and related services to more than 350 brands across 95 countries. For more information, visit http://www.inmoment.com/.