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Consumer Study Reveals Convenience Stores Among the Least-Trusted Brands

InMoment’s SVP of CX Strategy, Brennan Wilkie was quoted in Convenience Store News’ article discussing why some retail verticals are trusted more (or less) than others, specifically consumers’ lack of trust in convenience store retailers. The article titled, “Consumer Study Reveals Convenience Stores Among the Least-Trusted Brands,” also features data from InMoment’s recently released 2018 Retail Trends Report. “Today’s customers — millennials included — are more than willing to trust and happy to reward brands that keep their promises. They will open their hearts and wallets, serve as advocates, and share their increasingly valuable feedback and other data. However, just like any other relationship, trust and loyalty must be earned. This is the mandate of every retailer, of every brand, of every industry.”

Read more at CS News


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