News

Cotton On brings in Customer Analytics Tools to Upscale CX Efforts

Customer experience is crucial for brands moving into the future, as consumers become less interested in products and more interested in experiences.

This was one of the key drivers for Cotton On to recently implement InMoment to consolidate all customer experience (CX) intelligence efforts across the organisation’s eight brands including Cotton On, Cotton On Body, Cotton On Kids, Factorie, T-bar, Rubi Shoes, Typo and Supré and multiple markets. The Cotton On Group currently has around a 20 per cent share of the fast fashion market.

Read more at CMO AUSTRALIA

This new partnership is also covered in these publications:
The Australian, Mumbrella, Power Retail, CIO NZ, Which-50, and Inside Retail.


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