Customer Insight Expert from Empathica Unlocks Potential of Staff Engagement to Drive Brand Advocacy at Peach Seminar

Birmingham, UK March 22, 2012 — Empathica, a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, announced today that Mike Amos, Empathica’s CEO, will be presenting as the customer insight expert at the Peach Network’s annual Marketing & Insight Seminar. Senior decision makers in the UK’s hospitality sector are to be given a valuable insight into how brands can unlock the business potential of driving customer advocacy and creating a lasting dialogue with customers through their teams.

During Amos’ session, he will share expert advice on the business benefits of implementing CEM programmes that transform transactions into great experiences, employees into owners, and customers into advocates.

“Empowering each location and front line staff member to deliver great customer experiences is the best way to differentiate your brand in a challenging economy,” says Amos. “The best CEM programmes capture the unique ‘essence’ of your brand and help location managers and staff to understand why their customers become advocates and how to harness the power of positive recommendations. We’re looking forward to sharing our learnings and best practice from working with clients such as Mitchells & Butlers, SA Brains, Zizzi and Caffè Nero at the seminar.”

Empathica has also announced today the launch of Empathica Local™, the next generation of CEM products aimed specifically at helping location managers deliver consistent and memorable customer experiences at their restaurants, pubs, retail locations and banks.

Peach Network’s annual Marketing & Insight Seminar is an invitation-only event, held from 2pm on 22nd March at the Wellcome Conference Centre in London. Empathica’s session, titled “Why developing brands starts with asking customers the right questions” will take place at 4.25 pm. For more information about Empathica at the seminar, visit www.empathica.com/peach2012.


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