Empathica Launches Online Resource Center for Customer Experience Management Professionals

As an authoritative voice on CEM issues, the Empathica Resource Center contains everything from research and whitepapers, to advice, executive interviews and industry best practices.

Toronto, Ontario, Canada – November 3, 2011 – Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, has announced today the launch of its online Resource Center.

The Resource Center serves as an information hub that highlights CEM thought leadership features, industry whitepapers, video interviews and blogs. It also contains exclusive content on customer engagement and best practices for building an effective CEM program, to address questions like:

  • Why implement a customer experience management program?
  • What are the best practices for setting up and running a program?
  • How do I build brand loyalty, advocacy and acquire more customers?
  • What do I need to consider when choosing a vendor?

“Empathica’s Resource Center is a one-stop-shop for industry professionals to access key information to help their brand’s overall customer experience,” said Gary Edwards, Chief Customer Officer of Empathica. “The depth and breadth of the content gives professionals an inside look into performance-improvement solutions, evidence-based marketing insights and customer experience management best practices.”

Empathica’s expertise in the CEM space is extended through the Empathica Consumer Insights Panel, which surveys thousands of North American consumers on timely topics influencing the marketplace. It not only serves as an authoritative voice on economic indicators of consumer spending intentions, but also consumer satisfaction measures across various industries including retail, food services, grocery, automotive and financial services.

The next round of Insights will examine consumer shopping intentions and economic expectations within the retail sector.

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