Empathica Names Steve Raher Senior Director of Business Development in the U.K.

Raher will oversee Empathica’s global expansion in Europe and further develop strategic relationships that emphasize the company’s commitment to leading Customer Experience Management solutions.

Birmingham, United Kingdom –July 15, 2010 – Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to some of the world’s most respected brands, announced today that it has named Steve Raher as its Senior Director of Business Development in the U.K.

In the new position, Raher will be responsible for continuing to expand the global reach of Empathica – notably throughout Europe – further developing Empathica’s strategic alliance relationships, maintaining Empathica’s role as the industry-leading innovator of CEM best practices and fostering overall company growth.

“Steve is a seasoned industry veteran with a very successful track record in the CEM space, and we’re excited to have him join our European team,” says Steve DeBacco, Empathica EVP of Global Sales and Marketing. “Since Empathica has experienced tremendous success in North America and the U.K. to date, it’s a natural progression for us to focus on continued expansion throughout Europe. Given Steve’s CEM experience and industry knowledge, he’ll play a key role in helping us communicate our market-leading offering on a global level.”

Raher joins Empathica from customer experience agency GAPbuster Europe, where he spent the last six years managing their European business. Prior to GAPbuster, Raher spearheaded European marketing for digital cameras and products/services at Kodak, Ltd. His 20 years of marketing experience coupled with regular interaction with brand customers, gives Raher unique and valuable insight into brand pain points around CEM and one-to-one marketing.

“I’m excited to be joining a category-leading company in Customer Experience Management,” says Raher. “Empathica takes CEM to the next level by reporting day-by-day results that are delivered at the store level. Its proven track record showcases how brands must listen to customers in a comprehensive manner and glean actionable insights that help enhance the customer experience. Without these insights brands will struggle to reach their full potential.”

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