Empathica Partners with Nation’s Restaurant News to Host Webcast Detailing Rules of Customer Engagement Through Social Media

Complimentary June 29 webcast will highlight best practices for using social media to leverage brand advocates, with Red Robin and Boston Market conveying successful case studies.

Toronto, Ontario, Canada – June 25, 2010 — Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to some of the world’s most respected brands, will host a complimentary webcast in conjunction with Nation’s Restaurant News on Thursday, June 29 at 2:00 p.m. EST.

The virtual roundtable session will bring together two leading restaurant chains, Red Robin and Boston Market, as they discuss best practices and lessons learned in using social media to engage brand advocates and encourage recommendations online.

Ron Ruggless, Southwest Bureau Chief of Nation’s Restaurant News, will serve as a moderator for the roundtable. Other participants include Lyndsi Partin, Red Robin Senior Marketing Manager, and John Edward Jones, Boston Market VP of Operations Systems. Gary Edwards, EVP of Client Services for Empathica, will also be a participant in the virtual roundtable discussion.

During the webcast, participants will share their experiences with using social media to interact with customers. The discussion will focus on how they leveraged customer experience management practices and social media to drive traffic and further extend the relationship between the brand and consumers.

“Social media provides another channel for consumers to not only interact with a brand, but recommend experiences to their friends,” said Edwards. “The brands that leverage these tools and turn brand recommenders into brand advocates are the ones that will prevail. The key is to learn how to engage your brand advocates so they continue to spread positive word-of-mouth and drive traffic to your location.”

To register for this webcast, visit:

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