The broadcast segment will discuss how Empathica’s customer experience management programs help businesses improve corporate productivity and profitability.
Toronto, Ontario, Canada – October 6, 2011 – Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, has been selected to appear on the October 8th episode of 21st Century Business, an award-winning international television series.
The series, which airs on the Fox Business Network, provides an in-depth look at industry problems and features stories and solutions from top business leaders around the world. Empathica’s CEO Mike Amos and Dr. Gary Edwards, Empathica’s Chief Customer Officer, will participate in a segment focused on the value of CEM.
The segment will explore insights into the key challenges businesses face today in achieving a superior customer experience and showcase how marketing science and retail insights can improve productivity and profitability by focusing on the drivers of customer loyalty. Amos and Edwards will also discuss specific strategies that companies can employ to better manage the customer experience and improve customer perceptions of service and product quality.
As a leader in CEM strategy and program development, Empathica works with top brands around the world to deliver comprehensive solutions to measure and manage the customer experience and help them build the intimate customer relationships required to improve customer satisfaction, drive customer advocacy and fuel brand growth.
“A commitment to delivering a superior customer experience can improve profitability by differentiating a business from its competitors and ensuring staff are always attuned to the needs of their customers,” said Amos. “At Empathica, we help retailers transform their businesses by focusing on what is most important to driving loyalty among their customers. Ultimately, this helps our clients to develop active brand advocacy, increase same store sales and improve their bottom lines.”
The airing schedule for the program is available at: