At the event Empathica will offer attendees the latest insight into Social Customer Experience Management, or Social CEM, and how today’s retailers can create more active brand advocates.
Toronto, Ontario, Canada – January 11, 2012 – Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, announced today that it will be exhibiting at Booth No. 3137 at the National Retail Federation’s “Retail’s BIG Show” held January 15-18 at the Jacob K. Javits Convention Center in New York City.
The annual event, celebrating its 101th year, brings together the biggest and brightest names in retail for four days of one-of-a-kind education, networking opportunities, and pioneering solutions and services.
Several of the Empathica executives in attendance will showcase the enormous impact of social media and mobility on retail strategies, and how it has created a profound shift in consumer behavior by changing the balance of power in the retailer-customer relationship. Empathica will specifically explore this new retail landscape and what retailers can do to leverage the power of their greatest asset – their advocates – through Social Customer Experience Management (CEM).
“We are excited to participate again in the Retail BIG Show, as it offers retailers the opportunity to learn about the latest retail technologies and strategies,” said Dr. Gary Edwards, Chief Customer Officer at Empathica. “At this year’s event, we plan to delve into the opportunities for retailers to improve the quality of their customer relationships through emerging Social CEM approaches, improving their brands by focusing on driving active advocacy. The retail customer experience has evolved to a point where social media, mobile technology and a demographic shift have all contributed to new consumer behaviors which retailers can leverage to go beyond measuring scores to driving great experiences and creating places where customers and employees love to go.”
To learn more about Empathica’s suite of CEM offerings in the retail space, go to http://www.empathica.com/industries/retail/ or visit Booth No. 3137 at the NRF show.