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CSA The Business of Retail InMoment Highlight: Five Steps to Improve the Customer Experience

The customer experience is becoming more and more important for all companies and industries. Your initiatives can involve endless tasks, from rescuing customers to improving employee training, innovating products, optimizing surveys and more.

No matter how varied your customer experience (CX) efforts may be, they have a few things in common: They all require transformational change — sometimes across your entire company — and they all have to drive business outcomes to keep your program growing.

These changes are no easy undertaking, but there are five steps you can take to best position yourself for success.

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