News

How to Personalize without Crossing the ‘Creepy Line’

InMoment’s VP of CX Strategy, Andrew Park spoke with Marketing Land’s Robin Kurzer to discuss how marketers can avoid creeping customers out when it comes to personalization. “When a brand asks for personal information, it often explicitly promises that they’ll provide ‘a better customer experience’ in exchange. The problem is that often brands’ definition of a better experience consists of retargeted ads or poorly executed email campaigns that offer little if any value to their customers.”

Read more at Marketing Land


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