Press Release

H&R Block Australia Selects InMoment for Understanding and Improving Customer Experiences

SYDNEY (3 June 2021)—InMoment®, the leading provider of Experience Improvement (XI)™, announced that H&R Block Australia, a multinational tax preparation company, has chosen InMoment as its experience improvement partner. 

H&R Block is committed to differentiating itself from competitors by deep-diving into each customer’s experience along the process of preparing taxes. In an evolving, digital-first world, customer expectations are rapidly changing and H&R Block plans to push industry boundaries and proactively meet customer’s needs. 

The company will expand its current Voice of the Customer (VoC) program with the goal of understanding exactly what customers want and expect. The new program will include listening posts across critical moments in the customer journey. By gathering solicited and unsolicited feedback, as well as using text analytics data from InMoment and its XI technology, H&R Block will unlock richer customer insights, leading to innovative ways to deliver improved digital experience for customers. 

“Our primary goal is to provide the very best customer experience possible on every visit,” said Brodie Dixon, H&R Block Managing Director. “Whether you visit one of our stores, or engage our digital services, we believe a strategic differentiator is our focus on continual experience improvement.”

“This partnership is special to me on a personal level as I trained as an H&R Block tax consultant for my first proper job,” said David Blakers, InMoment’s APAC Managing Director. “We are so excited to partner with this iconic brand and see the industry as a whole turn toward being more customer focused.”

About H&R Block

Established in 1971, H&R Block Australia is the leading tax preparation firm in Australia, handling over 700,000 returns annually. Headquartered in Sydney, the company serves the taxpaying public in more than 450 offices. Our tax consultants use the latest in computerised processing and up-to-date electronic filing technology to prepare all types of returns, including personal, investment, small business and corporate returns. As Australia’s number one preparer of personal income tax returns, H&R Block also offers a range of services to small business clients, including bookkeeping and accounting services.

About InMoment

Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at


CONTACT: Cori Lindsey, InMoment,

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