Press Release

InMoment and Competitive Edge Partner to Improve Member Experiences for Credit Unions and Community Banks

  • Offers resource-limited institutions a way to drive member and customer loyalty
  • Provides a turnkey solution to integrate enhanced digital tools to help younger members reach their financial goals

South Jordan, Utah, July 6, 2022 — InMoment®, the leading provider of Experience Improvement (XI)™ solutions, and Competitive Edge, a leader in credit union member experience, today announced a partnership to improve the experiences for credit union members and community bank customers. The offering gives local financial institutions a turnkey and customizable solution for gaining member and employee feedback with the goal of improving their overall experience and helping smaller banks maintain a competitive advantage. Through this partnership, resource-constrained credit unions and community banks now have access to their own CX team of experts to increase current member and customer loyalty, acquire more new customers, and ultimately drive better business outcomes.

Per a Raddon Financial Group study, financial services are rapidly evolving, especially as members and customers come to expect more digital tools, which shows 61 percent of millennials would like their credit union or bank to provide tools that monitor spending behaviors, budgeting, and other financial wellness metrics. The changing market dynamics make it extremely challenging and important for smaller institutions to maintain relationships, find relevancy, and understand what is needed by their constituents today and in the future. The InMoment-Competitive Edge partnership meets this key challenge facing local banks. 

“With more than 30 years of experience, Competitive Edge knows the local banking market inside and out, and has a large customer base looking to take advantage of our unique combination of data, technology, and strategic intelligence,” said Lee Pressley SVP, Global Partnerships, InMoment. “This partnership combines our modern innovative technology and strategic approach to improving experiences to credit union and community bank customers and employees.”

“In choosing the best partner to move to the next level, we wanted a provider that could bring a highly customizable solution that incorporated both the best in technology and data, along with a high-touch services component,” said Steve Straub, CEO of Competitive Edge. “No one else in the market besides InMoment had what we were looking for, and we’re looking forward to providing our joint solution to the credit union and community bank market.”

Together, InMoment and Competitive Edge help local financial institutions continuously improve experiences by using proven best practices and expertise to create superior experiences and increase member, customer and employee satisfaction and loyalty. 

About InMoment

​​Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at

About Competitive Edge

Competitive Edge is a service company that partners with credit unions in order to measure the member experience across delivery channels. We help you track the loyalty, engagement, and satisfaction levels among members and employees. Our goal is to assist the credit union by empowering employees and teams to strive for continuous improvement. Learn more at

Competitive Edge provides its unique member experience services to more than 100 credit unions throughout the country.


CONTACT: Kelley K. Johnson, InMoment, 

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