Press Release

InMoment and Tethr Sign Strategic Partnership to Deliver Conversation Insights Directly Through the InMoment XI Platform

Advanced visualizations, sophisticated recommendations and critical action plans will help InMoment and Tethr’s clients accelerate and prioritize changes to improve customer experiences.

AUSTIN, Texas (August 13, 2021) – Tethr, the leading research-backed conversation intelligence platform, today announced a strategic partnership with InMoment. This partnership will deliver a seamless approach to visualizing and actioning on conversation insights derived from Tethr’s platform. Insights from customer conversations in call, chat, and case channels can now be visualized alongside other channels – survey, social media, digital and video – within the InMoment XI Platform. This omni-channel visual view will allow businesses to better understand and prioritize interaction points–eliminating friction.

The most recent Forrester Wave report indicates that1“integrating multiple feedback sources to create a holistic view of the customer” is a priority for CX leaders. Through this partnership, Tethr and InMoment address this key objective. 

Also according to Forrester,279% of firms don’t quantify the business impact of customer service issues. Insight flowing from the Tethr platform into InMoment’s XI platform will help CX leaders quantify the impact of many customer experience and sales challenges, including: 

  • How much churn do we experience due to billing related issues?
  • How much can we reduce overall call volumes by addressing the root causes of repeat calls and channel switching?
  • How much can we increase sales conversion by identifying and replicating the most effective objection responses?

Background on InMoment Experience Improvement (XI) Platform

  • Leading Customer Feedback Management (CFM) platform according to the 2021 Forrester Wave Report 
  • Over 3,000 global customers
  • Provides a consolidated view of Voice of Customer (VOC) data across all channels
  • Captures the holistic customer journey
  • Actively combs through data to detect and alert on patterns, trends and anomalies as they occur
  • Empowers companies to effectively manage, assign, track, prioritize, and remedy individual incidents and widespread occurrences

Background on Tethr Conversation Analytics Platform

  • Captures, structures and analyzes two-way customer conversations occurring in voice, chat and case interactions
  • Measures effort occurring in customer interactions, as well as agent performance, on every conversation through Tethr’s AI-powered scoring models
  • Surfaces opportunities for reducing customer effort in order to facilitate a better customer experience
  • Cultivates methods for increasing customer loyalty and minimizing churn 
  • Identifies behaviors of top performers enabling refined coaching opportunities 
  • Enables customers to benchmark performance of all scores and metrics against top performing companies

“We’re pleased to announce the ability to use Tethr’s advanced visualization and sophisticated action plans within the InMoment XI Platform to help businesses improve their customers’ experiences,” said Brian Weiss, SVP, Technology & Solutions, InMoment. “It’s about bringing together the right technology and expertise to accelerate the business value of customer experience programs.”

“CX buyers have made it clear that they expect conversation insights from voice, chat and case management interactions to be accessible within their CFM platform. By partnering with Tethr, InMoment takes the lead with the most robust conversation analytics available on the market,” said Robert Beasley, EVP, Corporate Development for Tethr.

1 The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021, Forrester, May 11, 2021.

2 Enable An Insights-Driven Business, Forrester, April 29, 2021

About InMoment

Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at

About Tethr

Tethr’s mission is to create a world where every company listens, and every customer is heard. Tethr is a research-backed conversation analytics platform that surfaces automated insights from customer conversations, and delivers those insights to the decision-makers who need them. Backed by over a decade of customer experience and sales research, our cloud-based platform easily surfaces important insights from phone calls and other customer interactions. Our customers use Tethr to quickly turn large amounts of unstructured conversation data into insights that fuel smarter decisions, improve business performance, and ultimately increase bottom-line growth. For more information, visit and follow Tethr on LinkedIn and Twitter.

Media Contacts

Sarabeth Scott, Tethr; 612-709-8755;

Alix Peterson, InMoment;


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