—Consumers surprise by selecting new winners in popular large, mid, and premium SUV categories
—Turnover at the top: Over half the categories replaced with new winners this year
SALT LAKE CITY (May 28, 2020) — InMoment®, the global leader in automotive customer experience, announced winners for the second annual automotive industry eNVy Awards®. The awards recognize vehicles that outperform their competitors in delivering on buyer expectations, according to data from the InMoment New Vehicle Customer Study (NVCS™), the most trusted and most used new vehicle buyer behavior study in the automotive industry.
2020 Winners (based on 2019 model year and data)
Premium Small Car, Audi A4/S4*
Premium Mid Car, Audi RS 5*
Premium Large Car, Genesis G90
Premium Small SUV, Audi SQ5*
Premium Mid SUV, Mercedes-Benz GLE*
Premium Large SUV, BMW X7*
Sports Car, Dodge Challenger*
Compact Car, Volkswagen Beetle
Small Car, Volkswagen Jetta
Mid Car, Volkswagen Arteon*
Large Car, Nissan Maxima
Small SUV, Mazda CX-5
Mid SUV, Chevrolet Blazer*
Large SUV, Nissan Armada*
Compact Van, Chrysler Pacifica*
Small PU, Honda Ridgeline
Full-Size Light Duty Pickup, Nissan Titan
Full-Size Heavy Duty Pickup, Ford F-350 Super Duty
Plug-in Hybrid/Electric (new category for 2019 models), Tesla Model 3*
*New winner this year
“Change is the driving force in our industry this past year and we expect we will continue to see that based on the current environment. Customers expect quality, safety, comfort, and they respond based on how consistently they perceive these are delivered,” said Tim Englehart, VP Automotive, InMoment. “Beyond vehicle quality and comfort, OEMs and dealerships must also change to deliver a new buying experience for consumers, both through digital shopping and purchasing, and new post-purchase engagements and offerings to keep winning with consumers. Our recent buyer data shows serious long-term impacts to buyers’ purchasing behavior due to the pandemic, and their long-term preferences about engagement with automotive companies.”
The popular SUV category showcased new winners in most segments, including Large SUV, Nissan Armada; Mid SUV, Chevrolet Blazer; and Premium Large SUV, BMW X7.
In the very competitive Small SUV segment, the Mazda CX-5 retained its first place position, but was very closely followed by the redesigned Toyota RAV4 Hybrid and redesigned Hyundai Santa Fe.
InMoment developed a new electric vehicle segment for the 2020 eNVy awards consisting of plug-in hybrid and all-electric vehicles. This new segment was developed because a substantial number of models are now being offered in plug-in hybrid and all-electric versions.
Four all-new or fully redesigned vehicles were rated best in their segments. These were: The BMW X7, Volkswagen Jetta, Volkswagen Arteon, and the Chevrolet Blazer.
There were eight repeat winners from last year that had not been redesigned. These were the Tesla Model 3, Genesis G90, Volkswagen Beetle, Nissan Maxima, Mazda CX-5, Honda Ridgeline, Nissan Titan, and Ford F-350 Super Duty.
Three vehicle brands (Audi, Volkswagen, and Nissan) did particularly well, each accounting for three vehicle segment winners.
The latest eNVy data is available immediately for customers within the InMoment technology platform, and InMoment provides customer experience (CX) solutions through technology and services that help automotive and mobility companies around the globe make smarter decisions that help exceed buyer expectations.
The eNVy awards are based on customer responses and ratings of their vehicles’ ability to deliver on the most common reasons for purchase: Comfort, Quality, Performance, Safety, and Ownership Cost. NVCS is the world’s longest running benchmark of vehicle satisfaction with over 50 years of data, and provides consumer feedback about vehicle experiences, shopping and buying patterns, and feature preferences to automotive manufacturers and OEMs.
For more information on the eNVy awards or NVCS, contact InMoment at sales@inmoment.com.
About InMoment
InMoment™ helps organizations deliver more valuable and inspiring experiences to their customers and employees at every moment in their journey. Our clients gain the wisdom of our experts—who bring deep domain knowledge in experience design and delivery—coupled with our award-winning Experience Intelligence (XI)™ platform that continually analyzes and evaluates enterprise experience data and customer feedback. Recognized as a leader and innovator in our sector, we collaborate with the world’s leading brands to attract, engage and retain their customers. We are fiercely proud that our clients continually tell us they love the experience of working with our company, as we constantly stretch to exceed their expectations. Take a moment, and learn more at inmoment.com