InMoment CEO Comments on SAP Acquisition

Following news about the SAP/Qualtrics acquisition, Andrew Joiner, CEO of InMoment, shares his thoughts on why the future of customer experience will require advanced data science using more than just survey data. “This acquisition underscores the strong demand for technology that helps companies tap into experience data. Vendors like Qualtrics and Survey Monkey have done a phenomenal job of getting their survey tools into the hands of business users, allowing them to ask customers and employees more and more questions about their experiences. The next-level opportunity for this market is taking survey data like Qualtrics collects, layering in rich digital, conversational and multimedia data, and then applying advanced data science.”

Read more at CustomerThink

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