News

InMoment CEO: Traditional customer feedback approaches are flawed

“Alongside improved technology capability, Joiner noted the range of organisational changes, structures and strategies being invested into today in order to lift these customer experience. The problem, he believed, is CX is too often a siloed operation that isn’t adequately sharing and engaging around customer insights across the organisation, and ends up fixated on metrics over meaning.”

Read more at CMO.com


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