SALT LAKE CITY, July 12, 2016 — On Tuesday, July 19, InMoment will kick off a best practices series titled “CX: The Art of the Possible,” with a free educational webinar that explores the cultural, technological and process elements of a fully realized Customer Experience (CX) ecosystem. Details for the webinar follow:
- Date: Tuesday, July 19
- Time: 1 p.m. Eastern Time
- Register: http://loyalty360.org/webinars/event/cx-the-art-of-the-possible
As Customer Experience (CX) evolves, the most successful brands are moving away from a simplistic survey/score philosophy to leveraging CX as a comprehensive, necessary driver of change. But making that leap isn’t easy. It’s a complex process that requires strong, skilled leadership, world-class technology, and an unwavering commitment to execution. So, how are brands making the shift?
Erich Dietz, author of “CX: The Art of the Possible” and vice president worldwide strategic accounts at InMoment, will discuss the process through the lens of a variety of CX leaders. From creating and promoting a culture of accountability to implementing the necessary human and technology resources, discover what it takes to transform your brand from a score-based follower to an insights-driven leader.
- The state of CX as an insight-led driver of organizational change
- Understanding and overcoming the needs of your specific enterprise
- Leveraging technology to listen, understand, and share customer insights
“Today, customer experience is nearly universally accepted as an essential priority,” said Dietz. “And while many brands declare their desire to be viewed as customer experience leaders, few are making the commitment necessary to earn that right. Now is the time to elevate our conversations, to honestly examine what it takes to rise to our potential, and our customers’ expectations.”