InMoment, Express Speak on Omnichannel Strategy

  • InMoment President Lonnie Mayne Joins Express VP of Customer Experience Jim Kaniaris to Share Insights on Creating an Omnichannel Strategy at Loyalty 360 Engagement Expo
  • Aramark Chosen as a Finalist for Expo’s Loyalty360 Customer Experience Awards

Salt Lake City (Nov. 10, 2014) —InMoment™ (formerly Mindshare Technologies), a cloud-based customer experience optimization platform that gives companies the ability to listen to and engage with their customers to improve business results, today announced that its president, Lonnie Mayne, will team up with Jim Kaniaris, vice president of customer experience at fashion retail icon Express, to present at the upcoming Loyalty360 Engagement and Experience Expo in Dallas. The pair will discuss how brands can leverage customer insights in creating a successful omnichannel strategy.

Aramark has been selected as a finalist for the Loyalty360 Customer Experience Awards, which will be presented at the expo. Aramark delivers authentic experiences at national and state parks, national forests, conference centers, specialty hotels, museums and other destinations across the United States and Canada. Aramark’s comprehensive customer experience initiative earned the company a finalist position in the award’s Most Customer-centric Culture category.

“We are thrilled for Aramark and excited to be a part of an event that celebrates the brands and professionals who show a relentless commitment to creating world-class experiences for their customers,” said Mayne. “Companies like Aramark and Express are setting a high bar, and the best brands are following.”

Omnichannel is now the nearly-universal standard for doing business, and retailers such as Express are leading the way. In their breakout session at the expo, Mayne and Kaniaris will explain what omnichannel actually looks like in practice, highlighting the benefits and caution points. The most compelling promise of an omnichannel environment is a brand’s ability to have different, more informed relationships with its customers. Kaniaris will discuss lessons learned from omnichannel implementation at Express, including finding the sweet spot for personalization and utilizing both quantitative and qualitative data to shape the desired customer experience. Mayne and Kaniaris will speak on Tuesday, Nov. 11 starting at 2:25 p.m.

The Loyalty360 Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Presenters and attendees focus on how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. The expo will take place in Dallas on November 10-12, 2014, at the Renaissance Dallas Hotel. For more information, visit http://engagementexpo.com.


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