InMoment Partners with Massage Envy Spa on Guest Experience Initiative

ME Spa Listens Will Help Align Business Strategies

Salt Lake City (Jan. 27, 2015) — InMoment™, a cloud-based customer experience (CX) optimization platform, announced it has been hired by Massage Envy Spa, the pioneer and national leader of professional, convenient and affordable massage and spa services, to introduce ME Spa Listens, a guest experience feedback initiative.

“As a guest-centric organization, we are always evaluating how we can improve our member and guest experience,” said Joe Luongo, chief operating officer, Massage Envy Spa. “For us, that means going beyond just measuring member and guest satisfaction. The ME Spa Listens program will ensure we deliver a best-in-class experience.”

After three million facials, 80 million massages and over a decade as the industry leader, Massage Envy Spa continues to find new ways to connect with guests.

“Massage Envy is showing a level of courage and leadership that is rare,” said Lonnie Mayne, president at InMoment. “Not only are they committed to going beyond a simple satisfaction score to ensure they’re providing great service to their guests and members, they’re taking the additional step of bringing this feedback to every area of the company to align and improve their business. This is the kind of innovation that builds high-value brands with fiercely loyal customers and employees.”

About Massage Envy

Massage Envy Spa, based in Scottsdale, Arizona, is a national franchisor, and through its franchised locations, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to members and guests with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has more than 1,000 franchise locations in 49 states and over 1.5 million members. In addition, the average unit volume for a franchise location is $1.35 million. Through its national partnership with the Arthritis Foundation, Massage Envy Spa has raised more than $3 million in four, one-day Healing Hands for Arthritis events. The company was recently ranked #1 Best Franchise with an initial investment of $500,001 and up by Forbes, #79 in Franchise Time’s Top 200, #51 in Entrepreneur’s 2015 Franchise 500 and #27 in its Fastest Growing Franchise rankings. Massage Envy Spa is a member of the International Franchise Association (IFA) and was named a 2013 Military Friendly Franchise. For more information, visit

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