Press Release

InMoment Positioned as a Leader in the Gartner Magic Quadrant for Voice of the Customer

SALT LAKE CITY (December 8th, 2020)—InMoment®, the leading provider of Experience Improvement (XI)™ solutions, announced it has been named a Leader in the Gartner Magic Quadrant for Voice of the Customer1

“Gartner defines voice of the customer (VoC) as a software application that integrates feedback collection, analysis, distribution and action into a single, interconnected platform to help you understand and improve the customer experience (CX).”

The report evaluated fifteen vendors’ VoC offerings on fifteen criteria and placed InMoment in the Leaders quadrant, scoring it highly in several critical areas, including: modern architecture, ability to deliver business value, and customer-journey-oriented-approach with professional services. 

“Leadership recognition in the Magic Quadrant has a direct correlation, we believe, to our ability to help companies connect their VoC programs to true experience improvement,” said Andrew Joiner, InMoment CEO. “Many programs have not reached their potential because they lack a connection to business outcomes. They must move beyond the status quo, and customers are recognizing that InMoment technology and professional services drive high return, transformative programs.”

A head of retail & outlets from a leading international retail company commented on Gartner Peer Insights, “With InMoment’s help we have turned our VoC program into a company-wide initiative that is now key to almost all of our decisions and has helped us become much more customer centric in our decision making. We are now using [InMoment] to make decisions related to all areas of the business and use the software every day. We feel like InMoment is a great partner who continuously helps us evolve the program and grow the business.”

According to Gartner, “Leaders have the ability to execute their vision through VoC products, services and demonstrably solid business results in the form of revenue and earnings. Leaders have significant successful customer deployments in a wide variety of industries—from small businesses through to multiple proofs of deployment for more than 1,000 users. They are often the vendors against which other providers measure themselves.”

1 Gartner, “Magic Quadrant for Voice of the Customer,” Jim Davis, Ed Thompson, November 30, 2020.

Gartner Disclaimer 

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 


About InMoment

Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at




CONTACT: Alix Peterson, InMoment, 

White Paper

Making Sense of Third-Party Validation: InMoment in the CX Marketplace

Just as an experience program is much more than a single metric, the CX marketplace cannot be characterized by a single report or score. When considering a CX or EX vendor, program owners should look to those with a broad range of capabilities, third party validation from services and technology analysts, and solid growth and customer retention metrics.

InMoment is named as a leading company in CX technology in Forrester CX and EX Waves, Gartner VoC Magic Quadrant, and the Research and Data Analyst Top 50 top ranking reports. This validates our stance as a unique partner in the CX landscape.

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