InMoment Study Uncovers What it Takes to Earn Consumer Trust

InMoment surveyed 1,300 consumers in the United States for their “2018 Retail CX Trends Report,” which focused primarily around customer loyalty. InMoment found that 88 percent of consumers agreed that brand trust was “extremely important” when deciding where to shop. Sixty-seven percent said a break in brand trust (or “brands not living up to their promises”) was one of the biggest reasons they lost faith in a retailer their previously loved.

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