SALT LAKE CITY (Feb. 8, 2017) — Customer comments contain some of the richest, most actionable insights of any data. The challenge comes in effectively analyzing and accessing those insights when and where you need them. InMoment’s Explore eliminates that challenge.
Leveraging InMoment’s highly-accurate, CX-tuned and real-time text analytics, Explore empowers business users to mine customer comments from any source—social, web and mobile surveys, voice, video and more—to find answers to questions in real time. Search and filter comments by topics of interest, including products, services, employees and even competitors. Slice and dice by time period, sentiment, topic and keyword—quickly and easily.
With the increasing availability of DIY survey tools, it’s easy for brands to assume the habit of barraging customers with more questions and longer surveys. But just because you can, doesn’t mean you should. With InMoment’s new Explore, brands can interrogate data instead of people, getting to insight and action in a fraction of the time.
“Brands often struggle with getting real business value from customer comments,” said JD Nyland, EVP Product at InMoment. “Manual analysis of unstructured data can quickly consume insights teams’ precious resources. And most automated text analytics models deliver only marginal accuracy rates, failing to capture large quantities of critical data. Explore is built on the most powerful and accurate CX text analytics engine, purpose-built to surface insights from customer comments. Brands no longer need to wonder what their customers are saying. They can know instantly.”
InMoment™ is a cloud-based customer experience (CX) optimization platform, arming brands with compelling customer insights to drive high value business decisions and relationships with both customers and employees. InMoment’s industry-leading analytics power a full suite of Voice of Customer (VoC), Voice of Employee (VoE), Employee Engagement and Social Reviews & Advocacy solutions. InMoment also provides strategic guidance, support, and related services to more than 350 brands across 95 countries. For more information, visit www.inmoment.com.