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Kristi Knight Comments in Adweek About the Responsibilities of a CMO

Kristi Knight, CMO, comments in Adweek on how marketers are increasingly measured by their ability to sustain and expand longer-term relationships with customers. “CMOs have to work with the heads of customer experience and CIOs to make sure the data is well integrated and relevant, so marketing interactions are more tailored and less salesy.”

Read more at Adweek


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