News: 4 Steps to Fielding Negative Customer Feedback via Social Media

Dec 21, 2012 | The Social Media Monthly

There is no question that social media has become the channel of choice for consumers when it comes to communicating with each other. Increasingly, social media has also become many consumers’ first choice when it comes to communicating with brands as well. While consumers find social media engaging and entertaining, that is not always the case for brands. From a negative Facebook post to an in-person complaint, there is a proliferation of means for consumers to complain to brands that can be somewhat overwhelming. read more »


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