News: 5 Ways Retailers Can Combat Showrooming

January 15, 2013 | 1 to 1 Media

Wal-Mart recently announced the decision to phase out selling Amazon Kindles, a move its competitor, Target, decided to make earlier last year. Why have two of the world’s largest retailers decided to stop selling a product that will only gain popularity and drive revenue during the holiday season? Big box retailers like Wal-Mart and Target are aiming to combat “showrooming,” or shopping in a brick-and-mortar store while simultaneously shopping online, via smartphone, for a better price. read more »


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