News: 5 Ways You’re Alienating Your Customers

In today’s ultracompetitive landscape, attracting customers isn’t enough for small businesses to succeed.In order to prosper, businesses need to not only draw customers in — they need to hold onto them once they do so. Gary Edwards, chief customer officer for Empathica, a provider of social Customer Experience Management (CEM) programs, said businesses unfortunately often find ways to shut out their shoppers, instead of keeping them close.  read more »

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