News: 8pc Consumers Want to Engage Retail Brands Via Mobile: Study

July 19, 2012 | Luxury Daily

Article Excerpt:

Approximately 82 percent of consumers want to engage retail brands via mobile and social channels if they believe that it would improve future expectations, according to a study by Empathica Inc. Consumers are striving to communicate with brands, and most of them are using mobile to do so. However, most consumers feel that brands are either unresponsive or do not care about their needs or wants. read more »

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