News: Americans Use Smartphones Before, During and After In-Store Visits

July 17, 2012 | Chain Store Age

Article Excerpt:

A recent survey of more than 6,500 U.S. consumers found that Americans consult their social media applications before, during and after retail store visits. The survey, conducted by customer experience management solution provider Empathica, found that mobile and social customer experience strategies are becoming more important than ever for brands, with nearly 3-in-4 consumers using Facebook to make retail and restaurant decisions. read more »

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