News: Analysis: Digging Out the Customer Data

December 7, 2012 | Retail Week – UK

What are the best sources of customer insight and how do retailers evaluate and select them? As consumers continue to feel the pinch, understanding every nuance of their purchasing habits has become increasingly crucial for retailers keen to keep people spending. Shopper insight was thrust firmly on to the news agenda earlier this year when Tesco chief executive Philip Clarke declared he would bring Clubcard, run by data firm Dunnhumby, ‘back into the heart of the business’ in his £1bn ‘reset’ of the grocer. read more »


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