News: Are Your Customers Satisfied? Don’t Ignore Them

June 20, 2012 | The Sydney Morning Herald

Article Excerpt:

A new survey of 6500 US consumers revealed some things that may not surprise you – the overwhelming majority of consumers provide feedback to retailers when it is solicited. Problem is, only 29 per cent believe someone at the company actually pays any attention to their input. Regrettably, the survey by Canadian firm Empathica showed that the 71 per cent who doubt that retailers will even listen are usually right – in most instances no one is paying attention.  read more »

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