News: Army of Advocates

May 2013 | Auto Journal

Creating satisfactory customer experiences leads to loyal clients,and creating loyal clients leads to repeat business — but loyal clients who become advocates are the mostvaluable of all. These are clients who, following their positive experience at your store, not only give you high scores on satisfaction surveys, not only come back for service and for their next car, but also tell everyone they know — and often a bunch of people they don’t know — that they need to do business with you too… read more »


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