News: Ask Italian Uses Customer Feedback To Evolve Its Restaurant Brand

Nov 6, 2012 | EatOutMagazine.co.uk – UK

Restaurant chain, ASK Italian, is using customer feedback to help shape the evolution of its brand as the business continues to make “significant changes”. The ‘My ASK Italian’ programme has been developed in partnership with customer experience management (CEM) experts Empathica.Steve Holmes, managing director of ASK Italian, explained more: “We’ve been making significant changes to ASK Italian, introducing a brand new menu using quality, fresh ingredients which reflect our passion for authentic Italian food. We have a new Milanese-inspired restaurant design, and a new warm service proposition which showcases the characters of the individuals in our teams. read more »


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