News: Chinese restaurant chain embarks on customer experience management initiative

April 20, 2011 |

Article Excerpt:

Ping Pong, a chain of dim sum restaurants, is focusing on delivering an exceptional customer experience and developing staff morale by employing a customer experience management (CEM) programme. The HR team at the company is working with CEM consultancy Empathica and it is hoped the programme will enable the restaurant chain to gain feedback from hundreds of customers each month across its restaurants in the UK, US and Middle East. read more »

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