News: Consumer-Side Loyalty

April 16, 2010 | FreshBusinessThinking.com

Article Excerpt:

In today’s economy, brand loyalty often takes a back seat to low cost alternatives. Attempts from brands to spend their way into the hearts of consumers have become increasingly difficult, with eyeballs rapidly darting away from traditional television and print, to a myriad of social media and Web alternatives that cater to individual tastes. read more »


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